Social mediahighlights
4.8M
impressions for the campaignson Meta, Youtube & TikTokYour next chapterLANDING PAGE
Hero
The Big Bright January
When a new year begins,
student ambition turns into action
January traffic spikes +24% above the yearly average
*based on Studyportals data
Features
We’ve seen it before
For 2 years, Big Bright January has turned a spark of interest into measurable results
Portalhighlights
+11%
Daily unique visitorsMoM+8%
Daily unique new visitorsMoM+53%
RegistrationsYoYNurturinghighlights
+34%
Click ratecompared to the rest of the year+21%
Open ratecompared to the rest of the year10M+
Students reached in Januarywith an 11.2% open rate2027 initiatives
WHAT’S COMING IN 2027
New ways to turnresolutions into enrolments
From the first spark of inspiration to the week before campus, here's how we'll meet students at every step this January.
Campus conversations
NEW · CAMPUS CONVERSATIONS
Your experts,in students' feeds
We interview experts, students and alumni from your university.
- A full interview published on mastersportal.com
- Branded quote stories with their best insights on Facebook and Instagram
- Real faces students can trust before they apply
CAMPUS CONVERSATIONSDr. Wayne JohnsonNHL Stenden
My world had become much bigger than the place where I started out.
CAMPUS CONVERSATIONSProf. Jo Van BiesebroeckKU Leuven
You need to be flexible. You need to be resilient.
CAMPUS CONVERSATIONSValerie BergerUniversity of Bath
What really mattered to me was finding a conversion Master’s.
TikTok display cards
NEW · TIKTOK
Your university,on students' For You page
A clickable New Year card on our TikTok boosts, sending students straight to your website.
We source these for you, you just approve
- Logo
- Slogan
- 1 image
- Country
Paid campaigns
Sponsored · mastersportal.com
Find Your Dream Study in 2027
Make this the year you study abroad.
1.9M+additional students
PAID CAMPAIGNS
Catch them the momentthey start searching
On Google, YouTube and quality partner channels, reaching 1.9M+ additional students.
- New Year's Resolution ads on Search & Display
- Retargeting that brings past visitors back
Email campaigns
New Year emails thatbring students back
January is our busiest month for sign-ups. We use goal-setting season to bring registered students back to studies and universities.
LIVESTREAM SERIES
TBC
"How to Achieve your New Year Resolutions"
- Promo
- Reminder
- Replay
NEW YEAR IN EVERY INBOX
- SPKick Off 2027 with New Opportunities: Studies & Scholarships!
- SPYour 2027 Adventure Starts Now: Apply to These Universities
Sophia, our AI advisor, guides their 2027 journey
Winter Buddies
MAIN FOCUS 2027UNI-LIFE
Winter Buddies
nobody figures it out alone
We match offer-holders who are stuck before uni with fellow offer-holders who've already figured it out.
- 1Fill in a one-minute form in the app
- 2Get matched by topic and university
- 3Meet your buddy with an in-app intro
- Accommodation
- Visa
- Fees & banking
- Enrolment
- Travel
- Making friends
Footer
9 blocks·All changes in this session